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The difference is community

" It was painful. I was 'that guy' in everyone’s inbox. "

It was painful. I was “that guy” (I didn’t want to be) in everyone’s inbox. Because my old messages generated (small) results I stuck by them -- like some kind of kids blanket I couldn't let go of. Even though I knew it was filthy, full of holes and fit for the trash... and screamed desperation.

Jeff and the community's tough love were enough to make me change. Once the results came I realized -- I would no longer be “that guy” and neither would my team!


Six months ago I opened conversation with a prospect using a classic Spark technique. Today that prospect is a client. They signed a large, three year framework agreement. This is my biggest win to date.

Jeff Castle, Business Development Lead, Ambipar Response

Carrie Shoemaker

Business Dev. & Recruitment Dir. , RSW/US

I didn't agree with everything you said, but the insights presented and collaboration reinvigorated a somewhat frustrated sales staff. You caused us to think differently about how we communicate.


Justin Cromer

Dir. of Sales, Event Management Solutions Group

At first I was skeptical. But collaborative interaction with like minded professionals is always going to be the better way to get conversations started with customers.

The difference between the Academy and other sales training options is community.

Cecilia Locatti

Fraud Prevention Director, Fraud Fence