Pursuing Warm, Inbound Leads
Gold & Silver Members
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Video
Lessons
4 Lessons
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This course will fundamentally shift how you think about starting conversations with warm leads. Whether you're growing existing accounts -- or courting new content marketing, trade show or webinar leads -- this course will put you on a better track.
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Pursuing Warm, Inbound Leads
Gold & Silver Members
Most of us assume inbound customers have a serious level of interest. However, few do. Believing otherwise allows leads to control your reactions from the beginning -- without even realizing it. This lesson helps you overcome this belief and presents practical tactics to get inbound leads talking with you.
Gold & Silver Members
If you need fresh, new ways to take an existing customer relationship (in a larger organization) and grow it, this lesson is for you. You'll get a handful of principles, practices and tactical ideas to understand what’s best -- given your situation.
Gold & Silver Members
This lesson gives you a better way to mentally cope with, and address, "gone dark" situations where customers have suddenly stopped responding. We present a handful of principles, practices and tactical concepts to understand what’s best given your situation. Here is the best way to wake up those unresponsive leads and get them moving again.
Gold & Silver Members
There are times when you should seek negative replies from the other side -- and not only in cold outreach contexts. Oftentimes, “no” can be our friend. This lesson will challenge how you think about negative responses -- and offer ways to elicit them to mutual advantage.
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About the teacher
Jeff Molander
A minority of sales & marketing pros refuse to be average communicators. Jeff is the coach they choose to practice exceptional skills. Jeff created and maintains the Spark Selling™ communication methodology—a curiosity-driven way to start and advance conversations. When he's not working you'll find him hiking, fishing and with his family.
In 1999, Jeff co-founded what became the Google Affiliate Network and Publicis Groupe's Performics Inc. where he helped secure 2 rounds of funding and built the sales team. He's been selling for over 2 decades. Today, he steers Communications Edge Inc. -- a member-driven resource of emerging 'next' practices. Jeff also served as adjunct digital marketing faculty at Loyola University’s school of business.